"I was designed to save the world.
People would look to the sky, and see hope...
I'll take that from them first!"
The Avengers: Age of product placement…
After Tony Stark inadvertently creates a villainous A.I. named Ultron, The Avengers must assemble once again to stop him from completing his evil plans.
I think I may have been the least excited person in the cinema on opening weekend of 'Avengers: Age of Ultron’.
I could hear the excited chatter of fans debating over what was about to come on screen and there was electricity in the air. Not being a fan of superhero or comic book films I unfortunately felt like an outsider to the crowd as I sat through endless television ads and film trailers specifically aimed at the audience I was a part of. Mobile phones, car ads, video games and, of course, more superhero films were washed over us and I began to feel more and more sceptical before the film had even started.
I felt like I was sitting waiting for a live act to come on stage as the lights dimmed and screams were heard in anticipation of the long awaited blockbuster, something that is a rarity in cinemas today.
As I sit with my fingers resting on the keyboard writing this review, I feel a certain trepidation as I have to choose my words carefully. There seems to be a universal love and slight bias for comic book movies that seem to alienate everyone who doesn’t share the same view and affection for them.
I don’t want this review to come across as instantly negative so I’ll begin by talking about what I actually really enjoyed about the film.
I thought the humour really lightened the tone of the film and had the audience laughing endlessly through scenes. It was nice to see many different age groups enjoying the film together instead of only one demographic, the film is obviously aimed for a certain audience but there was enough in it for anyone to enjoy.
The spectacle and scope of the film was huge and it really felt like a big action blockbuster. The quick wit mixed with some of the fantastical action sequences was fun and I can imagine that it would have been thrilling to see in IMAX 3D. Slightly regretting not seeing it in IMAX but c'est la vie.
For me, I always find Robert Downey Jr. engaging and interesting as Iron Man in these films and he was just as good in ‘Avengers: Age of Ultron’. He is witty, arrogant and obviously very well liked by the fans.
I thought James Spader as Ultron was decent, he had a Heath Ledger edge to some of his scenes and was menacing enough. Although, I found his moving mouth so distracting as he is made of metal… It’s a pet hate of mine, like animating a real animals mouth to speak in a children’s film. This being said, and not knowing all of the comic book history, I thought he was more threatening and developed than Loki in the first Avengers film. He brought personality to an A.I. and gave him character, he’s an enjoyable villain in a relatively light hearted film.
For me, I always find Robert Downey Jr. engaging and interesting as Iron Man in these films and he was just as good in ‘Avengers: Age of Ultron’. He is witty, arrogant and obviously very well liked by the fans.
I thought James Spader as Ultron was decent, he had a Heath Ledger edge to some of his scenes and was menacing enough. Although, I found his moving mouth so distracting as he is made of metal… It’s a pet hate of mine, like animating a real animals mouth to speak in a children’s film. This being said, and not knowing all of the comic book history, I thought he was more threatening and developed than Loki in the first Avengers film. He brought personality to an A.I. and gave him character, he’s an enjoyable villain in a relatively light hearted film.
My main criticisms are that I felt that 'Avengers: Age of Ultron’ was a little over-hyped, a bit silly in parts and quite cheap.
Going in to this film you feel like you've already seen most of it and when you sit down to watch it, I actually had. There were some surprising moments in the film, and I'm sure there were a few shockers for the die hard comic book fans that flew over my head, but regarding the plot it's predictable and straight forward.
What really bothered me about it was that there was no tension in the film. You already know that the characters are going to be back for the other films so any scene where there's an impending danger you already know they're all going to be fine because the other films still have to come out. This just deflated every action scene and emotional moment for me.
I found parts of the film slightly cheesy. The one liners that weren't part of the humorous scenes felt quite unnatural and I honestly found most of them a bit cringe worthy. They were determined to tug at the heart strings to get some emotion out of scenes that weren't that emotional. I get the idea that it's a comic book movie but I don't think that solely excuses some of the more questionable dialogue...
What I immediately noticed in the film was the absolute bombardment of product placement. Endless shots of products were grabbing screen time from the first scenes, from Beats headphones to Audi cars and even Gillette razors, it was grotesque advertising aimed at selling whatever product had paid more for their time on screen. It instantly cheapened the experience for me and put me on the back foot as I consciously started counting the adverts within the movie.
What I immediately noticed in the film was the absolute bombardment of product placement. Endless shots of products were grabbing screen time from the first scenes, from Beats headphones to Audi cars and even Gillette razors, it was grotesque advertising aimed at selling whatever product had paid more for their time on screen. It instantly cheapened the experience for me and put me on the back foot as I consciously started counting the adverts within the movie.
It was extremely clear that ‘Avengers: Age of Ultron’ was trying to build Hawkeye and Black Widow’s likability and importance to the plot, this being because they’re clearly the least liked characters in the Avengers. Unfortunately, instead of giving us something interesting or credible, they gave Black Widow an extremely forced love story with The Hulk and gave Hawkeye a contrived backstory. I imagine their contracts aren’t up yet and they have a bigger part to play in the next film but a little more imagination would have been appreciated. Instead, we're bludgeoned to death in an attempt to make us care for them.
The story between Black Widow and The Hulk was laughable, I expected more from director Joss Whedon, who has always been very vocal for strong female leads.
It’s no secret that I’m not a fan of Mark Ruffalo and I just see him playing himself, even as the Hulk. His wooden performance isn’t great but it isn’t terrible either, he’s just Mark Ruffalo... Like him or not, The Hulk is always fun to watch as he wrecks and obliterates whatever is in his path. Forced love story aside, they do add another layer to his character in this film and it is a welcome layer as we get more of his predicament as he copes with his monster.
The CGI varied from being spectacular to abysmal in the film. Some scenes were breathtaking to watch and you actually forgot that it was special effects. These are the scenes that the audience pay to see in big blockbusters and make the action all the more enjoyable. However, some of the CGI looked incredibly fake and more like a video game than a scene in the film. For instance, the opening scene of the film, that is probably nearly an entire scene made up of CGI, looked terrible. I found it cheap and unbelievable which was a horrible way to start the blockbuster season when you expect great effects and believable action (within the confines of the world they create).
There were a lot of comic book references in the film that obviously went way over my head. Vision was one of them, an interesting idea but I could take it or leave it. There were so many characters being introduced and, despite the exhausting 141 minute run time, not enough screen time to give them any meaning or emotional connection.
I found the structure of the whole film relatively predictable. The endless action sequences become tiring and I began to crave more story. The best parts of the film, for me, were not the large action sequences with the Hulk or Ultron's evil schemes, but instead it was the quiet moments with the avengers where we got an insight into their characters and the plot was being developed. However, I am in a minority as there is a quota of action and explosions to meet and I guess there’s not much time for philosophical ideas and theories when Ultron is imminently going to blow shit up.
I think what my main issue with this film (and the others) is that it promises so much but only delivers about 70% of it. Like a long running TV series that doesn't want to end, it never delivers the full potential. Always promising more if you tune in next week but next week never seems to be as good as what you were expecting. Each film is always rumoured to be the best yet but always leaves us with a cliff hanger, promising more in the next film. The only comic book movie I feel delivered on the hype was 'The Dark Knight', after 'Batman Begins' the bar was set so high and it was just smashed with the follow up.
I think what my main issue with this film (and the others) is that it promises so much but only delivers about 70% of it. Like a long running TV series that doesn't want to end, it never delivers the full potential. Always promising more if you tune in next week but next week never seems to be as good as what you were expecting. Each film is always rumoured to be the best yet but always leaves us with a cliff hanger, promising more in the next film. The only comic book movie I feel delivered on the hype was 'The Dark Knight', after 'Batman Begins' the bar was set so high and it was just smashed with the follow up.
Overall, ‘Avengers: Age of Ultron’ was an enjoyable film for what it was but will definitely not turn me into a comic book convert.
I have a feeling the comic book film era will eventually fade away to be replaced by something else so the studios are getting as many films out as humanely possible to capitalise before they become unfashionable again.
Until that time comes, I’m sure ‘Avengers: Age of Ultron’ will sell all the toys, video games and merchandise that it needs to and we’ll be left with more and more spin off superhero films for the foreseeable future.
I imagine if you’re a comic book fan then this will satisfy your superhero cravings but I can’t say it lived up to the years of hype since the last one, I thought ‘Guardians of the Galaxy’ was a better film in general but that’s coming from someone who doesn’t enjoy superhero films.
Definitely going to ruffle a few feathers with this one…
I’ll play the villain in this case, maybe I should get a cape?
I’ll play the villain in this case, maybe I should get a cape?